Archives for August 2020

It’s here: THE ME ERA®

Understanding the new consumer-brand dynamic

(An introduction to my book for the marketing and communications fraternity)

It’s been a long time coming. The Me Era® is ready.

It is based on an interesting role reversal. Today, consumers are the real brands and brands are the real consumers.

I have taken the liberty of peppering the narrative with shout-outs to brand communication that I have found highly compelling. These are examples that have stood out for me either as award entries that I have judged or as case studies I have discovered in my annual advertising pilgrimage to Cannes Lions over the last 15 years.

I am truly fortunate to have the backing of some amazing people. A foreword by mentor and inspiration, Patrick Collister, Custodian of The Caples Awards. Another, by dear friend and my many-time jury chair, PJ Pereira, Creative Chairman and Co-Founder at Pereira O’Dell. And, to nail it, an endorsement on the back cover by Philip Thomas, Chairman, Cannes Lions International Festival of Creativity. I couldn’t have asked for more.

The book is free – my small way of giving back in these challenging times. Happy reading!

To flip through the book click here.

To download the PDF click here.