Experience and expertise

I draw my strengths from being an integrated creative professional with 35 years of global experience, handling both Head of Agency and Head of Creative responsibilities. Over a decade of this has been in the digital and integrated communication space with global awards and international jury positions.

This also includes promotions and events, ambient, on-ground and shopper marketing experiences, healthcare communication and consumer touchpoint related activities for large global brands, with digital innovation at the heart of the campaigns.

An exponent of a unique integration-oriented creative expression, backed by big brand experience across online, above-the-line and below-the-line media and a specialisation in touchpoint marketing, I feel I am richer for my work experience in the US, the UK, Hong Kong and India.