In a market rife with competition and incessant chatter, creating new revenue streams and discovering category niches must become a conscious strategy.
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The territory
Business leaders and global marketers know only too well that it is a jungle out there. Navigating the labyrinth is not nearly enough – a strategic path needs to be blazed.
The species
Changing the dynamics of the domain, redefining paradigms of success, exploring new target segments and transforming brand experiences are the imperatives.
The hunt
Brands must dare to venture into opportunity areas – new markets, new audiences, new category shoulder niches, new products and innovations.
The instincts
Marketers should never be forced to make do with a finite set of skills or a closed group of talent – both of which may well be unsuited to the task.
The sinews
The bones of a communications campaign are known to all – whether it is above, below or through the line. It is the sinews that set strategies apart.
The stripes
The most unexpected and the most impactful solutions are those that leap from the kinetics of knowledge, emboldened by the momentum of confident creativity.
Inside-out. Outside-in.
To take on the outside world and all its vicissitudes, knowing your brand in all its facets helps formulate a future-ready blueprint.
Mindspace. Marketplace.
To hold its own in a burgeoning business environment, a big brand idea must demonstrate its ability to innovate for the consumer, invigorate the relationship.
Live it. Breathe it.
We are at that inflection point where the future of the planet is at stake – mindful business must now wear its purpose proudly on its sleeve.
The tech. The talk.
It may seem like a contradiction in terms, but brands must embrace the precision of technology to realise the power of being human.
Ground rules. Groundswell.
Social media demands a daring duality: strategic thinking and spontaneous action, instant impressions and lasting value, deeper insights and wider outreach.