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TigressTigress

Prowling for new revenue streams for brands

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My book

Decoding the new consumer-brand ecosystem

The Me Era® is based on an interesting role reversal. Today, consumers are the real brands and brands are the real consumers.

I have taken the liberty of peppering the narrative with shout-outs to brand communication that I have found highly compelling. These are examples that have stood out for me either as award entries that I have judged or as case studies I have discovered in my annual advertising pilgrimage to Cannes Lions over the last 15 years.

I am truly fortunate to have the backing of some amazing people. A foreword by mentor and inspiration, Patrick Collister, Custodian of The Caples Awards. Another, by dear friend and my many-time jury chair, PJ Pereira, Creative Chairman and Co-Founder at Pereira O’Dell. And, to nail it, an endorsement on the back cover by Philip Thomas, Chairman, Cannes Lions International Festival of Creativity. I couldn’t have asked for more.

The book is free – my small way of giving back in these challenging times. Happy reading!

To flip through the book click here.

To download the PDF click here.

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