Decoding the new consumer-brand ecosystem
The Me Era® is based on an interesting role reversal. Today, consumers are the real brands and brands are the real consumers.
I have taken the liberty of peppering the narrative with shout-outs to brand communication that I have found highly compelling. These are examples that have stood out for me either as award entries that I have judged or as case studies I have discovered in my annual advertising pilgrimage to Cannes Lions over the last 15 years.
I am truly fortunate to have the backing of some amazing people. A foreword by mentor and inspiration, Patrick Collister, Custodian of The Caples Awards. Another, by dear friend and my many-time jury chair, PJ Pereira, Creative Chairman and Co-Founder at Pereira O’Dell. And, to nail it, an endorsement on the back cover by Philip Thomas, Chairman, Cannes Lions International Festival of Creativity. I couldn’t have asked for more.
The book is free – my small way of giving back in these challenging times. Happy reading!
To flip through the book click here.
To download the PDF click here.