The most unexpected and the most impactful solutions are those that leap from the kinetics of knowledge, emboldened by the momentum of confident creativity.
Experience and expertise
I draw my strengths from being an integrated creative professional with 35 years of global experience, handling both Head of Agency and Head of Creative responsibilities. Over a decade of this has been in the digital and integrated communications space with global awards and international jury positions.
This also includes promotions and events, ambient, on-ground and shopper marketing experiences, healthcare communication and consumer touchpoint related activities for large global brands, with digital innovation at the heart of the campaigns.
Milestones and track record
I feel I am richer for my work experience in the US, the UK, Hong Kong and India. I have worn head of business and head of creative hats on a few occasions across geographies.
As an entrepreneur, I have been on the board of an Intel-funded dotcom enterprise servicing clients in the US, Europe and Hong Kong, leading a 250-strong team. I have also been a member of global task forces on brands such as Nestle, Unilever, Ford and Citibank.
Awards and accolades
I am happy to add that I am a consistent international award-winner and jury member at all leading international festivals – Cannes Lions, One Show, Clio, Art Directors Club, New York Fest and Caples. In addition, I am invited to speak regularly at various international fora such as the Latin American Advertising Festival, Eurobest, WHO Geneva and the One Show.
I have often been tapped to write opinion pieces and perspective blogs for industry publications across the globe. I am a mentor at the School Of Communication Arts, London and a pro bono contributor towards the WWF “Save The Tiger” initiative.