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TigressTigress

Prowling for new revenue streams for brands

  • The territory
  • The species
  • The hunt
  • The instincts
  • The sinews
  • The stripes
  • My book
  • My blog

Main Content

Prowling for new revenue streams for brands

Tigress Tigress | The fearless global communications consultancy

MEERA SHARATH CHANDRA

Founder CEO & CCO of Tigress Tigress

Meera Sharath Chandra

You have entered my domain in the cyber jungle. Discover more about my company as you explore rich and verdant thinking, chance upon rare and deeper insights and find unexpected ideas looking you straight in the eye.

I will not be shackled by those tame stereotypes
I was born free to celebrate my different stripes

Untrammelled terrain

Off-the-beaten-track insights and strategies for brave revenue streams and branding niches

Bold strides in category disruption, value creation and profitability

Pug Mark

The territory

Business leaders and global marketers know only too well that it is a jungle out there. Navigating the labyrinth is not nearly enough – a strategic path needs to be blazed.

Pug Mark

The species

Changing the dynamics of the domain, redefining paradigms of success, exploring new target segments and transforming brand experiences are the imperatives.

Pug Mark

The hunt

Brands must dare to venture into opportunity areas – new markets, new audiences, new category shoulder niches, new products and innovations.

Pug Mark

The instincts

Marketers should never be forced to make do with a finite set of skills or a closed group of talent – both of which may well be unsuited to the task.

Pug Mark

The sinews

The bones of a communications campaign are known to all – whether it is above, below or through the line. It is the sinews that set strategies apart.

Pug Mark

The stripes

The most unexpected and the most impactful solutions are those that leap from the kinetics of knowledge, emboldened by the momentum of confident creativity.

Saving the tiger is a test
If we pass, we get to keep the planet

My book

Decoding the new consumer-brand ecosystem

The Me Era Book

Pounce now

My newsletter goes out on the first Sunday of every month

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My blog

A watering hole for insights, ideas, innovative concepts

Mind the gap. Find the gap.

Mind the gap. Find the gap.

In a market rife with competition and incessant chatter, creating new revenue streams and discovering category niches must become a conscious strategy.

The ground rules. The groundswell.

Inside-out. Outside-in.

To take on the outside world and all its vicissitudes, knowing your brand in all its facets helps formulate a future-ready blueprint.

Mindspace. Marketplace.

Mindspace. Marketplace.

To hold its own in a burgeoning business environment, a big brand idea must demonstrate its ability to innovate for the consumer, invigorate the relationship.

Live it. Breathe it.

Live it. Breathe it.

We are at that inflection point where the future of the planet is at stake – mindful business must now wear its purpose proudly on its sleeve.

The tech, The talk.

The tech. The talk.

It may seem like a contradiction in terms, but brands must embrace the precision of technology to realise the power of being human.

Inside-out. Outside-in.

Ground rules. Groundswell.

Social media demands a daring duality: strategic thinking and spontaneous action, instant impressions and lasting value, deeper insights and wider outreach.

Contact me

The landscape is thick with opportunities

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