The bones of a communications campaign are known to all – whether it is above, below or through the line. It is the sinews that set strategies apart.
Blueprinting brand breakthroughs
If the idea does not spring from a felt or unfelt need, if the messaging isn’t meeting both relevance and resonance factors, if the brand narrative isn’t immersive and experiential, then it is an exercise wasted.
Tigress Tigress spends time with the blueprint – handling all the elements of an integrated campaign, placing digital at the heart, creating the entire surround, propelling the idea into innovations. The result is a surprising, creative business solution that is based on human experience design and behavioural economics – finessed till it is extremely engaging and highly effective.
Disrupting behaviour patterns
In today’s world where there’s practically only a three-second window to attract the attention-challenged, the key to lean-forward engagement is to be disruptive, exciting, inviting.
Thumb-stopping creativity is predicated on sharper consumer insights and deeper market insights. To flex those brand muscles and power up a swift, strategic surge, identifying the gaps, the inflection points, the stimulus and the tonality is crucial.
Prioritising consumer needs
Tigress Tigress places the customer before brand and brand before advertiser. This C>B>A thinking leads to unique solutions and differentiated concepts for both long-term and short-term gains.
This also translates into consumer touchpoint based messaging, nuanced with the right stimuli at the right time in the purchase decision. Being on-point is vital: when the (creative idea) nail is sharp, it does not require a heavy (media spend) hammer.