Understanding the new order. A preview of my approach to customer conversations.
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Humanising technology
Understanding that technology must reach out and touch lives. A summary of my breakfast session at a Big Five consulting firm in London.
[Read more…] about Humanising technologyPermanent transients
Understanding the mindset of ethnic minority groups. An excerpt from my white paper on multicultural marketing.
[Read more…] about Permanent transientsWhere has the bull’s eye gone?
Understanding the dynamics of the new consumer universe. An excerpt from my keynote address at the Latin American Communication Festival at Rio.
[Read more…] about Where has the bull’s eye gone?What comes first: the lyrics or the tune?
Understanding the power of music as a social glue. An excerpt from my joint address at Eurobest with Spotify.
[Read more…] about What comes first: the lyrics or the tune?Who are you on the web?
Understanding the new consumer in the online world. An excerpt from my article in New Media Age.
[Read more…] about Who are you on the web?