Understanding the new order. A preview of my approach to customer conversations.
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My blog
Working in geographies around the world has increased my appreciation of markets and consumers. Winning and judging at international award fests has expanded my imagination and encouraged me to colour outside the lines. My blog is reflective of this thinking.
Humanising technology
Understanding that technology must reach out and touch lives. A summary of my breakfast session at a Big Five consulting firm in London.
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Understanding the mindset of ethnic minority groups. An excerpt from my white paper on multicultural marketing.
[Read more…] about Permanent transientsWhere has the bull’s eye gone?
Understanding the dynamics of the new consumer universe. An excerpt from my keynote address at the Latin American Communication Festival at Rio.
[Read more…] about Where has the bull’s eye gone?What comes first: the lyrics or the tune?
Understanding the power of music as a social glue. An excerpt from my joint address at Eurobest with Spotify.
[Read more…] about What comes first: the lyrics or the tune?Who are you on the web?
Understanding the new consumer in the online world. An excerpt from my article in New Media Age.
[Read more…] about Who are you on the web?